DGCDuBrovin Group Consultants

Lease-up · Sales · Stabilization

Owner-side leadership that gets new buildings leased, sold and stabilized.

Twenty-plus years running sales, leasing and dispositions on major New York developments, including Pacific Park Brooklyn, a $6B, 6,400+ unit master plan. DuBrovin Group Consultants now brings that experience to owners, developers and lenders in short, focused engagements.

Book a 20-minute call See the work
550 Vanderbilt Avenue, a residential tower at Pacific Park Brooklyn, against a blue sky
$330M+condo sellout at 550 Vanderbilt, resetting the market's price per square foot
30%+premium to appraisal on a $300M+ off-market disposition
1,700+units across four ground-up buildings, 600+ of them affordable
< 6 moto full stabilization on a 290-unit TriBeCa rental

Selected work

Projects led from predevelopment to stabilization and sale

Rendering of Brooklyn Crossings, a glass residential tower at 18 Sixth Avenue beside Barclays Center

Featured project · Mixed-income rental · Brooklyn, NY

Brooklyn Crossings
18 Sixth Avenue

The tallest and largest tower in the Pacific Park master plan: 51 stories and 858 mixed-income rentals beside Barclays Center, with direct access to nine subway lines and the LIRR. Developed by Greenland USA and The Brodsky Organization and designed by Perkins Eastman. As a member of the executive committee, Gene helped make the high-level decisions that shaped the building from first concept through vertical construction.

  • Set direction on the building's conceptual design
  • Shaped the 26,000 sq ft amenity package: rooftop pool and lounge, 5,200 sq ft fitness center, coworking space, screening room and children's playroom
  • Guided the project from predevelopment through vertical construction, backed by a $460M construction loan
  • Set sales and marketing strategy with JV partner The Brodsky Organization; leasing launched January 2022
51stories · 551 ft
858rental units
258affordable units
$460Mconstruction financing

Featured project · Master plan branding · Brooklyn, NY

Pacific Park Brooklyn
formerly Atlantic Yards

As SVP reporting to the CEO, Gene was responsible for all high-level branding and the rebrand of a $6B, 22-acre, 15-building master plan, and co-chaired ownership decisions on recapitalization, dispositions, financing and operations.

The challenge

A large, disjointed project that felt massive, spread across a collection of distinct Brooklyn neighborhoods.

The solution

Scale the brand down. Each building carries its own identity under the Pacific Park name, so the place reads as the individual parts that make a community, not one megaproject.

$6Bmaster plan
22acres
15buildings
6,400+homes
Pacific Park brand campaign: building logos for 550 Vanderbilt, 535 Carlton and 38 Sixth above four lifestyle panels titled Enjoy, Live, Grow and Shop

The brand campaign: one identity per building, tied together by how residents enjoy, live, grow and shop.

Metropolis entrance plaza at dusk, with the Metropolis sign, Hotel Indigo and the retail podium lit up
The completed Metropolis towers in Downtown Los Angeles on a clear day Palm-lined resident pool deck at Metropolis at dusk, with a glass tower behind

Featured project · Mixed-use megaproject · Los Angeles, CA

Metropolis Los Angeles

A $1B, 6.3-acre mixed-use development in Downtown LA, two blocks from L.A. Live: a 350-room Hotel Indigo, two condominium towers, the 59-story THEA rental tower and about 70,000 sq ft of retail. Gene worked across sales, marketing, retail and the sale of THEA.

  • Set strategy for the residential sales and retail components
  • Led the repositioning of THEA from condominium to luxury rental
  • Ran point on buyer interface, due diligence and disposition strategy for THEA
  • Sourced an off-market buyer for THEA at $580M
  • Consulted on the Hotel Indigo and unsold condominium inventory

THEA sold to Northland for $504M in November 2022, the largest US apartment sale that quarter and a record for a single rental property in Los Angeles.

$1Bdevelopment
4towers · 1,500+ homes
685THEA rental units
$504MTHEA sale
Furnished living room at 550 Vanderbilt Avenue with floor-to-ceiling windows and a Manhattan skyline view

Condominium · Pacific Park, Brooklyn

550 Vanderbilt Avenue

270 units, 100% sold at about $1,500 per sq ft on average, with three penthouses at $4M–$6M: $330M+ in total sales. Directed all creative, marketing budgets, PR, staffing and broker contracts, then led the board, management agreement and staffing through sponsor turnover.

Street-level entrance of 535 Carlton Avenue with brick facade and planters

Affordable rental · Pacific Park, Brooklyn

535 Carlton Avenue

300 units with 300 parking spaces and retail, 100% leased and stabilized. Directed in-house leasing, staffing, model units and turnover. Led the off-market recapitalization and sale to a West Coast real estate fund, closed during COVID.

Glass lobby entrance of 38 Sixth Avenue with a red and blue panel facade above

Affordable rental · Pacific Park, Brooklyn

38 Sixth Avenue

303 units with 150 parking spaces and retail, 100% leased and stabilized. Sold with 535 Carlton for $300M+, a 30%+ premium to appraisal, after value-engineering the P&L to lower the cap rate.

Rendering of two residential towers on Dean Street at Pacific Park, developed by TF Cornerstone

Dispositions · Pacific Park, Brooklyn

Pacific Park JV dispositions

Co-chaired the recapitalization of Greenland's Pacific Park sites, selling three development sites to two top NYC developers: TF Cornerstone (595 and 615 Dean Street, about 800 units) and The Brodsky Organization (662 Pacific Street, 316 units and a charter middle school).

Furnished roof terrace in TriBeCa with a limestone building behind and views of Lower Manhattan and the Hudson River

Rental lease-up · New York, NY

Truffles TriBeCa

Senior team member from predevelopment through marketing, staffing and leasing of a 290+ unit ground-up rental. Fully stabilized in under six months.

Entrance of The Pearl at 400 East 66th Street, with a bronze canopy and revolving door

Luxury rental · Upper East Side, NY

The Pearl, 400 East 66th Street

Co-led leasing of a 120-unit ground-up tower. Beat pricing targets by 25% and stabilized at completion of construction.

Rendering of a double-height oceanfront lobby at a Turnberry condominium

Condominium sales · South Florida

Turnberry condominium developments

With Turnberry's SVP, led the New York sales and marketing campaign to high-net-worth buyers and brokers. Projects included Turnberry on the Green, a 377-unit condo conversion, and Ocean Colony, two towers with 200+ units and $400M+ in value.

Fontainebleau Miami Beach resort at dusk, with its curved tower, pools and cabanas along the ocean

Condo-hotel sales · Miami Beach, FL

Fontainebleau II & III

For Turnberry Associates, led the New York sales and marketing campaign for 462 condo-hotel suites plus 300+ residential units at the Fontainebleau resort, and served as media spokesperson.

Bespoke Real Estate logo with firm figures: $132M top recent Miami transaction, $12B+ total $10M+ transactions, $28M average sales price

Firm figures and logo: Bespoke Real Estate

$10M+ brokerage · Hamptons · Greenwich · Miami

Bespoke Real Estate

Managing Director at the first brokerage built solely for $10M+ homes, launched in the Hamptons in 2014. Expanded the firm into Greenwich, CT and Miami, and won new-development representations with Regalia Group and Turnberry Associates that became a separate profit center.

Bespoke pioneered Instagram as a global listing channel and partnered with outlets such as Forbes and Mansion Global to put its properties in front of buyers worldwide.

One York, a glass tower rising above two limestone loft buildings at a TriBeCa street corner

Condo closeout · SoHo / TriBeCa

One York

Managed closeout sales of a 32-unit condo conversion and new construction. Fully sold.

Services

The landscape never stops changing. Your numbers should be clear.

In 2015, Instagram was the new frontier for marketing luxury property. Then came influencers and YouTube. Today it's TikTok, AI-driven search and buyers who can find a building from anywhere in the world, while the local market still sets the rules on price, competition and timing.

Every channel matters, and every one produces its own noise. DGC turns all of it into one simple measure of where a building stands, so owners know exactly what to fix first.

How buyers and renters find a building 2015 Instagram Late 2010s Influencers & YouTube 2020s TikTok & short video Now AI & global search

Everything plays a role

Social & visual story

Photography, design and how the building presents on Instagram and every feed where first impressions are made.

Influencers & video

Creator partnerships, YouTube tours and long-form video that build trust before the first visit.

TikTok & short-form

Fast, vertical content that reaches renters and buyers where they actually spend their time.

AI & search

How the building shows up when people ask AI assistants, search engines and listing platforms where to live.

Worldwide visibility

Putting the property in front of international buyers, investors and global media partners.

Local market reality

Comps, pricing, competing supply, concessions and the neighborhood story that still decide the deal.

The DGC Scorecard

All that noise, turned into one clear page.

DGC rates a building on five factors, from how it is found to how it closes. The result is a single score and a short list of fixes, ranked by impact.

  1. 01Measure. Every channel, the leasing funnel and the local market, on site and online.
  2. 02Diagnose. Separate marketing, pricing, product, staffing and compliance so the fix matches the problem.
  3. 03Improve. A ranked action plan with owners and dates, tracked against the score.
ScorecardExample layout
Visibility
Lead conversion
Pricing & position
Product & amenities
Operations & compliance

The weakest factor, shown in orange, becomes the first item on the action plan.

Ways to work with DGC

Scorecard diagnostic

Two to three days on site plus a full channel review. You get the DGC Scorecard and a 30-day action plan with owners and dates. Fixed fee.

Lease-up oversight

Monthly retainer. Weekly check-ins with your management partner, the scorecard updated against your targets, and candid reporting to ownership and lenders.

Branding & sales strategy

Positioning, pricing, release plan, broker program and a marketing mix built for today's channels, for new or stalled condominium and rental inventory.

Disposition readiness

Getting a stabilized or repositioned asset ready to sell: the story, the numbers and the buyer list, from experience selling above appraisal.

Add photo: your headshot

About

Gene DuBrovin, Principal

Gene spent eight years as Senior Vice President at Greenland USA, a division of Fortune 500 Greenland Group, reporting to the CEO on Pacific Park Brooklyn. Before that he led leasing and sales at Triumph Property Group, Turnberry Associates and Bespoke Real Estate, and founded the Dubrovin Group.

His work sits on the owner's side of the table: setting the plan, holding third-party teams to it, and telling ownership early when something is off.

  • New York licensed real estate broker
  • Board member, 550 Vanderbilt Condominium and Pacific Park Conservancy
  • Fluent in Russian

Have a building that's leasing or selling slower than plan?

Send a note with the property and where it stands. Gene will reply within one business day.

[email protected] 917-604-2032